Why You Should Not Use Pre-Designed Templates

​The use of pre-designed templates in Powerpoint and Keynote is a big no no in the principles of presentation design. Using templates fails to engage and make an impact because its design is not tailor fit to your message and its boring bullet-pointed layouts will most likely put your audience to sleep. In making a winning presentation, your slides should be designed strategically and specifically for your content. It should be able to reflect the image of your brand so that all your communication materials are integrated and cohesive. While using templates generally saves you money and time, rarely does a pre-designed template presentation creates results that bring long-term impact to your brand. A presentation that strategically reflects the brand while communicating the message in a unique way will definitely impress and leave an impact to your audience.

Another reason why you shouldn’t use templates is because the pre-designed ones that are available in PowerPoint and Keynote are very common and have been used thousands of times. Who would want to use a template that looks the same as your colleague or competitor? Of course, you want your presentation to be unique and remembered. The key to having a unique presentation is to invest in custom design which will definitely bring more impact to your brand.

Therefore, presentations should go beyond bullet points and pre-designed templates to transform your content into powerful visual designs. Each slide must be designed individually to tailor fit the content and use customized, unique designs that include imagery, text, graphs, tables, typography, illustration, animations, information visualization & graphic design.

Need help with designing your presentations? Wondering where to start? Feel free to email us and we love to help you stand out and make your presentation unique!